BFI Statistics Report

The BFI Statistical Yearbook presents all the available statistics on UK film and the UK film industry in all one place, it provides users with up to date information and data on a film, television, animation and video games.

Below show the six top performing titles by genre illustrated in the Table are UK films, which highlights the variety of story types of successful British films.

From the table The Woman in Black: Angel of Death is the top performing title of the Horror genre. This is the genre me and my partner will be pursuing for our main task, I have began to view this and other successful horror film openings in attempt to understand what makes a successful horror opening. 

ANALYSIS

• The horror genre grossed ninth highest out of all the genres (£34.9 million) which amounts to 2.7% of all money grossed at the box office. 
• The number of releases were relatively high (44) compared to other genres including sci-fi which only released 18 in that year. Overall, this amounts to 5.8% horror releases in 2015. 
• The Woman in Black: Angel of Death was the top performing title of 2015.
• Poltergeist is the seventeenth highest 3D release in the UK and Republic of Ireland with a total gross of (£4.0 million) with a 3D gross of 1.8 million. 
• Jaws was the eighth highest ranking movie between 1975 - 2015 where the UK box office total amounted to £81.7 million.

HOW THIS WILL EFFECT OUR OPENING

In 2015 The Woman in Black: AoD was given a '15' certificate. This therefore, serves to support our provisional decision to target our film at people aged 15-24 years old. Table 7 does not show the percentage of male and female audience who watch horror films therefore, the closest to the horror genre is thriller. There is a higher amount of males who watch thriller (66%) than females which will also apply to horror. I will make sure our film appeals to both genders' however, our target audience is female so we will make a larger effort to appeal to them if this is the case.

THE REGISTRAR GENERAL'S SOCIAL SCALE

The Registrar General’s Social Scale is the way the British Government defines the populace through their occupation:

This information in the table helps companies to target audiences. However, criticism of the RGSS has mentioned that it can be crude and rigid. Our opening will look to appeal towards all 'classes'.